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branding || competitive intelligence || credit || multicultural || writing business
What's in a Name?
Nike, Kodak, Mercedes-Benz, F. Hoffmann-La Roche.
Four of the most recognized brand names in the world. Brands we will pay a few -- or even many -- dollars more for, because we know that they will deliver on their promises of quality and reliability.
After all, who would pay $150 for a pair of Joe Schmo sneakers?
Large companies understand this. They know that, by consistently delivering benefit to their customers, those same customers will come back time and time again. And, even better, they will recommend them to friends, relatives, and co-workers.
Welcome to the world of "branding". And in today's rapidly changing world of work -- and, in particular, medicine -- you need to establish your own reputation for delivering a unique service in your own unique way.
You need your own brand.
Why the Web?
And today, the World Wide Web is an essential element in any professional's strategic branding and marketing plan.
The Web continues to grow at an astonishing rate. The number of worldwide users soared from 53 million to 80 million between February and September 1997 . Some 51 million Americans are online , almost half of whom are women. Half the women online access medically oriented sites, and those types of sites are expected to rank third in popularity in 1998 . The average age of users is just over 35 -- and is rising all the time.
Just the kind of audience you need to reach.
Unlike TV, the Web is emphatically not a broadcast medium. It is a medium for establishing and maintaining relationships on a one-to-one basis.
And, thatŐs what your Web site can do. You can use your Web site to educate your potential patients about the latest advances in your particular field. You can also use it to educate them about your unique brand of skill, talent, knowledge, and experience.
You can create a Web site to reach your target market relatively easily. But with an estimated 40,000 web pages each day being added to the Web, getting your site noticed is, for most busy professionals, a time-consuming and costly proposition. Just because you build it, doesn't mean they will come...
Cosmetic.org Brands You
Cosmetic.org is an established Web site with credibility in the market place. It functions as a strategic alliance to educate patients and help them find plastic surgeons of the highest possible caliber.
Our basket of services ranges from the creation of a forceful and memorable Web page for you at our site -- along with top-notch marketing to ensure visibility of your page -- to patient education through our weekly newsletter and articles posted at the site.
>We are becoming the single most comprehensive and reliable educational and referral source for plastic surgery on the Web.
Call us today. We have a range of cost-effective Web options from which you can choose.
If you qualify, you'll be able to experience the wonders of the Web with none of the headaches.